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Bulk Sms Facts and figures to Be Aware of in 2022

Will SMS marketing or short message service marketing be relevant in 2022 and beyond? Some marketers believe that newer and more modern technologies have rendered text message marketing obsolete. Businesses, on the other hand, stand to benefit greatly from incorporating SMS marketing into their overall strategy.

In this post, we’ll discuss the following topics:

  • What exactly is SMS marketing?
  • SMS marketing statistics and numbers
  • SMS marketing campaign relevance based on these statistics
  • What to expect in the world of SMS marketing

As we go through significant SMS marketing statistics, we’ll look at why text message marketing will be an important channel for every organization in 2022. Several businesses have integrated SMS, email, and other kinds of digital marketing with the assistance of an SMS marketing firm and found outstanding results. Continue reading to see why this method may be advantageous to you as well.

What Exactly Is SMS Marketing?

What exactly is SMS marketing? It is a transactional or promotional endeavor limited to 160 characters. SMS marketing campaigns employ brief messages that are transmitted in less than five seconds. Many people prefer texts over phone calls because they are less obtrusive and allow the recipient to open messages at their leisure. In addition, these messages are opened in as little as 90 seconds (GSMA 2017). 

Consider hiring expert SMS marketing services if you want to enhance this sort of promotion.

SMS Marketing’s Importance in 2022 – and Beyond

SMS will always be a key component of any mobile service. It’s an excellent technique to connect with clients on a personal level while lowering marketing expenditures, particularly when SMS marketing software is used.

Its advantages make text messaging a viable marketing tool in 2022. When applied effectively, you will see enhanced conversion rates, engagement levels, and reach.

Here are some SMS marketing statistics for 2022 that show its importance and effectiveness:

  • According to research, SMS has a higher click-through rate (19%) than arriving on the first page of Google search engine results pages (SERPs), which is 34.36 percent, email marketing (4 percent), and Facebook (3 percent) (1 percent). (2022 SMS Comparison)
  • 41% of customers prefer to get brand updates by SMS rather than email (22 percent). Meanwhile, 66 percent of customers prefer getting service notices by text message. Yotpo (Yotpo, 2020)
  • By 2023, over 80% of the world’s population will be using smartphones. It is also predicted that by 2026, there would be 7.52 billion mobile users. 2022 (Ericsson and The Radicati Group)
  • Experts predict that by 2025, 72.6 percent of all internet users will be exclusively utilizing mobile devices. (2019, CNBC)
  • 45% of customers react to communications from companies they follow. (2018, Slicktext)
  • Americans check their cellphones 160 times every day on average. (2020 Small Business Trends)
  • Ninety-five percent of text messages are read and replied to within three minutes of being received. (2021 SMS Comparison)

According to experts, the average mobile advertising expenditure will reach $336.5 billion by the end of 2022. (Statista, 2022). Furthermore, estimations suggest that by 2023, there will be 3.6 trillion business-related SMS exchanged. These SMS marketing statistics 2022 indicate SMS marketing’s continued importance in the following years.

Figures for Demographics and Other SMS Marketing Statistics

Knowing the correct audience is an important part of developing a successful plan. SMS marketing statistics 2022 reveal that firms will have more success reaching out to the younger generation (those under the age of 18) and individuals over the age of 24. But, apart from these age groups, who should organizations target using SMS marketing services and strategies?

Here are some demographic SMS marketing data for 2022:

  • According to a MediaPost poll, 75% of millennials would rather lose their capacity to talk than their ability to text.
  • Sixty-three percent of millennials prefer text messaging because it is less distracting. (2019 Score)
  • 76% like the ease of opening these communications when it is convenient for them. 2019 (TextMagic)
  • Nineteen percent of millennials claim they never check voice mail. (2019 Score)
  • 53% prefer texting over phone calls or video conferencing. (2019 Score)
  • Experts anticipate an 11-30% boost in engagement when reaching out to millennials, which may require the usage of SMS marketing software. 2019 (TextMagic)
  • SMS marketing numbers 2022 reveal that 68 percent of customers aged 18 to 24 check their phones 190 times each day, which is double the national average. (2019, Asurion)

SMS Marketing Statistics for Business Owners in 2022

Surprisingly, few businesses use SMS marketing or mix it with other critical techniques such as online reputation management, search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, and survey campaign management. SMS is still significantly underused by many marketers today, according to any seasoned SMS marketing provider.

The following statistics may persuade you to begin SMS marketing:

  • Forty-three percent of customers will text firms proactively with questions, orders, and service requests. However, just one in every three clients receives a response (potentially lost customers). Zipwhip (Zipwhip, 2020)
  • Sixty-eight percent of companies utilize texting now – and that doesn’t even include a well-planned and effective campaign built by a professional SMS marketing service. Zipwhip (Zipwhip, 2020)
  • Using branded links in your SMS marketing campaigns may enhance your click-through rate by up to 39% and increase brand exposure. (2019, Zipwhip)
  • 80% of customers prefer to monitor orders through SMS. Aviaro (2018)
  • Only 21% of firms reach out to loyal consumers using SMS prizes to improve customer loyalty. 2016 (Access Development)

Why Simply sending company appointment text reminders to consumers may minimize missed appointments by 26%. You may send these reminders using free SMS marketing tools. Aviaro (2018)

Email and SMS Marketing

When it comes to choosing the best communication channel, the fight is between SMS and email marketing.

Text messages are often more successful than emails. They have a 98 percent open rate vs 20% for emails (SMS Comparison, 2022). Consumers are 4.5 percent more likely to reply (rather than merely read) a text message than an email. Furthermore, your clients have stressful lifestyles, which is why 60% of them prefer to get service by SMS rather than email.

Should You Take Advantage of Free SMS Marketing Software?

Any SMS marketing service provider would propose high-quality SMS marketing software. Understandably, free versions tend to have less capabilities. However, if you’re just getting started, free text marketing software is ideal. If you want the full range of features and advantages, we recommend purchasing the premium version.

Here is a list of things to look for when comparing SMS software suites:

  • Text-enabled landlines
  • Automated surveys
  • Live inbox .
  • Customer segmentation
  • Personalized SMS campaigns
  • Custom workflows
  • Custom text templates
  • Integrations with customer relationship management systems (CRMs) and other cloud-based platforms
  • Analytics
  • Social sharing

Not sure which features would work best for your company? Speak with an expert SMS marketing provider to help you decide.

Important Notes

There are several things to think about before utilizing SMS marketing:

Cost: SMS campaigns might be more expensive than email campaigns or any other marketing tactic if not approached correctly. All text communications are routed via cellphone providers, who charge premium rates and increase prices.

Consumer privacy: SMS marketing requires opt-in processes — before you can begin your campaign, consumers must agree to you sending them text messages. Customers should also be able to easily opt out of your text messaging advertising. Finally, make sure that any program terms and conditions are easily accessible.

What Text Message Marketing Will Look Like in 2022

According to studies, by 2022, 92 percent of all individuals on the planet will have at least one mobile phone, with or without an internet connection. According to Pew Research Center statistics, 15% of Americans do not have internet connection – that’s around 52.5 million individuals who can only be reached by SMS. In brief, text messaging will allow you to contact more individuals than internet marketing platforms.

SMS will also be more tailored than previously. AI solutions that leverage natural language programming are more suited for communicating with clients through SMS. They are often in charge of sending out reminders, rapid responses, and FAQs.

SMS customer care and support has also been demonstrated to increase customer retention, create more favorable reviews, and generate direct recommendations from brand champions.

Entrepreneurs will discover more inventive methods to employ SMS marketing in 2022 and the years ahead. Using a seasoned SMS marketing firm to help you through these exciting developments can greatly benefit your organization.

Moren is an SMS marketing firm with over 16 years of expertise assisting companies of all kinds. We are a results-driven marketing firm committed to enhancing your marketing efforts.

Call +2348136522287 now for a no-obligation consultation and proposal.

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